Paid in Contacts How to Generate Google Adwords

Created by Dina Lawrence in Articles

Before opening an account in adwords, it is advisable to first learn to work with him, otherwise you may lose money.

Google Adwords is the ideal tool for creating advertising campaigns and advertise your business Multilevel, thus generating a steady stream of contacts. This will be the tool that most use for the generation of more contacts and bring me results. Although it is a paid tool, I recommend using it because the return is quite high.

Today are more and more people and companies that adhere to the services of Google Adwords for advertising campaigns. However, many of them have very low success rates and high rates of rejection. There are several problems and issues to those who start with Google Adwords campaigns. The frequently asked questions, are the rising price per click and why your keywords appear inactive.

When preparing an Adwords campaign, you want to entice readers to see and consume your advertising to indicate that you have the answer for what your looking for.

One of the basic rules, is when someone clicks on your ad is directed to a landing page (capture page contacts) that includes such content that will attract and make it stay on your page. If a visitor clicks on their Google ad and content is what you want, it will stay longer on your website.

If on the other hand, click on your ads, and is directed to a page that does not have what you want, it will close the page and search again on Google for another answer.

Whenever someone clicks on your ad, you will pay Google for that click. Imagine you pay, € 0.10, and repair costs you one hour to get the contacts on your page just 10 seconds and they leave.

If you are paying € 36 per hour, why not take to "hold" your contact for 60 minutes? Think of the money you lose all the customers who click and go away?

Google Analytics allows you to analyze all this data.

It is necessary to analyze and know what their consumers want. Write your ad, placing it on the consumer side wondering what and how they look.

The most important campaigns in Adwords, is the CTR, which means Click Trough Rate, ie the conversion rate per click. Suppose your ad appears 100 times, and that is only clicked once. Your CTR for this case is 1%, ie, the percentage of users who clicked the campaign is only 1% of the total views of the campaign. Imagine I have a CTR of 1% and I'm willing to pay € 1 per click in the second position.

If you are competing with me and have a CTR of 2%, you will pay only € 0.51 per click, and I will go to the 3rd position.

This means that to have a CTR of 2%, you are twice more influential than I, and as such, will pay half the cost of the campaign.

However, if I want to be on top, I will have to be willing to pay a penny more than twice the value per click, or € 1.01 per click.

Thus, it is easy to understand that the higher your CTR, will become cheaper if your ads. The value per click in parallel to the growth of low CTR.

Whoever can manage and optimize your campaigns, you get more successful, although it has not much money.

The keywords inactive

Sometimes we receive Google Adwords, a warning that certain keywords you chose for the campaign are inactive.

This means you must increase the cost per click for your keyword appears in this campaign. The most important reason why Google disables your words have to do with relevance: the message in the ad does not match what the person wants when he writes that word.

To solve the problem choose more specific keywords for the type of ad that is showing.

Then consider the CTR of each keyword, and work the keywords that convert well. The CTR will increase, and cost per click will download.

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Much success!

Dina Lawrence

Como Gerar Contactos Pagos no Google Adwords

2 Responses to "Paid in Contacts How to Generate Google Adwords"

John Smith says:
December 16, 2009 at 21:03
I need your help to set up my system on the Internet
Dina Lawrence says:
January 19, 2010 at 20:06
Hello Jose,
In the first place you should purchase the E-book Marketing Attraction Silvio Fortunato.
See how in http://www.recrutafacil.com/dinalourenco/letter.php
By acquiring it will understand the whole philosophy of Attraction Marketing. You will also have a bonus virtual office, with several videos of how to do everything step by step, as well as two pages capture free phone contacts that will be forever and their access to the community where you can also post your questions and always count on my support people.
Joseph harder it is to work with the Internet, then do as I did, get the online course for beginners, I am talking of course Magnet Basics.
For the purchase is very simple, click on my blog and choose online courses Magnet Basics or click this direct link http://www.dinalourenco.net/cursosonline .
I hope I have helped
Success!